“Memphis got a friendly buzz in the national media following singer Miley Cyrus’ surprise performance Saturday. Social media giant Facebook dispatched the Nashville artist to the Beale Street Music Festival to help launch its new brand campaign. Hardly anyone in the city or on the festival grounds at Tom Lee Park knew she was coming. Facebook made sure everyone who did know stayed mum. After she got up on the stage and sang, Memphis suddenly was all over the celebrity news sites.”
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Credit: Lead Assistant Editor
Kari Heavenrich 